Consumer insight: Treadmill


Top reasons why people buy a treadmill

This is a new segment we’re starting called Consumer insight. It’s meant to shed light on the reasons for why people are buying a certain product. What are their wants and needs, and what are they prioritising when choosing a certain product.

In this blog post, we will take a look at treadmills. What is important for people who are in the process of buying a treadmill for themselves? We’ll try to answer this question by showing you data we’ve collected from our product finder Best treadmill under $1000 on Amazon.

The customer's motivation for buying a treadmill

Buying treadmill stats

The consumer was asked “What is your main reason for buying a treadmill”.

We had three answers for them:

  • Weight loss and rehabilitation
  • Regular exercise
  • Intense exercise

Two answers came out really close, with the answer “Regular exercise” barely triumphing over “Weight loss and rehabilitation”. So we can see that there are two major motivators for choosing to purchase a treadmill.

The third answer did not get chosen a lot. The reason for this might be that people who are really into running already know which treadmill they want, and therefor do not need help to purchase one.

What time of year do they actively look for a treadmill?

We’ve seen a rise in consumers actively looking to buy a treadmill from around October. It steadily rises in popularity until December. From there on. it goes pretty dramatically down, and all through the spring and summer months the activity is very low.

It’s pretty clear that people who enjoy exercises like running or walking prefer doing it outside in the months where the weather is warmer. Once the autumn and winter comes, the need for exercise equipment at home increases.

How often do these type of consumers work out?

How often work out with a treadmill

Next question was “How often do you work out”.

They were presented with these three answers:

  • 1-2 days a week or less
  • 3-5 days a week
  • More than 5 days a week

From this we can see that they are very committed to working out and plan on doing it multiple times a week. 34% answered that they work out more than 5 times a week. That’s pretty impressive.

Does the treadmill really need to be foldable?

Foldable treadmill

Quite shockingly, most of the consumers said they do not need a foldable treadmill. As usually, most treadmills made for home use are foldable. Very rarely we see non-foldable treadmills. But maybe producers should just stop making all their equipment foldable and rather focus on something else?

Personally, I think people just don’t want to bother with the hassle of folding it and putting it away after every use. Especially considering how much they plan on using it during the week.

Running, walking or jogging

Treadmill usage

Usage vary greatly, but we can see that most people will use the treadmill for jogging. Running is also very close.

Walking correlates greatly with people who choose “weight loss or rehabilitation” when asked for what purpose they purchasing it.

We hope you liked this little insight into a mind of the consumer when choosing a treadmill. We’ll be giving out more insights like this in the future.

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