Consumer Insight: Headphones


What headphone buyers care about the most

After our popular consumer insight post on treadmills, we’re back again with another consumer insight. This time we will take a look at headphones, to be more specific, over-ear or on-ear headphones. What features do consumer value the most, what type of device they use their headphones with, and what are their main reason for buying one. Listening to music, duh.

All this data is collected anonymously from our headphone finder page and gives us a slight insight into what consumers are looking for before making the purchase. So without further ado, here’s what we found.

What the consumer mainly want to use the headphones for

The consumer had here four options to choose from:

  • Music
  • Movies
  • Gaming
  • VoIP

There’s perhaps no shock that music was the biggest reason why they were going to purchase a headphone.

headphone usage stats

Gaming is the second most chosen answer with 11.8% which is lower than what I personally expected. Coming from a person who’ve played a lot of games, I expected there to be more people looking for headphones for gaming. After all, gaming is an activity where it’s important to have a headset and microphone.

All in all, there’s not really any big surprises here in terms of usage.

What type of device do they connect their headphones to?

In a world where smartphones are taking over more and more and basically being the modern day walkman/diskman or iPod, there shouldn’t be a surprise to anyone that Smartphone is the device which most people connect their headphones to. Especially now we know that people buy a headphone mainly to listen to music.

Here are all the choices the people were given:

  • Smartphone/tablet
  • PC/MAC
  • TV

headphone device stats

Here it’s a bit closer between the most popular answer and the second popular answer. Even though gaming wasn’t many people’s choice in what their main use would be, more people are buying headphones for the purpose of using them with a PC or mac. Which is reasonable, not all PC users are gamers.

Not many people are choosing to use headphones with their TV. TVs usually don’t support bluetooth, which makes a lot of headphones useless for connecting them to a TV. Although, there are a few headphones made exactly for connecting them to a TV. Sennheiser has a few which utilise radio frequency instead of bluetooth. It works by connecting a RF sender to a television and then the RF module would send the sound to the wireless headphones.

Are wired headphones dying?

wired or wireless headphones stats

As we can see, most people prefer wireless headphones, but it’s a close call! Smartphone producers should probably return to including the good old minijack port on their phones since a big 44.1% said they want to purchase a wired pair of headphones.

It will be interesting to see if this trend in consumer behaviour changes in the future.

In recent years we’ve seen a lot of smartphone producers skip the minijack port on many new phones. A trend started by Apple. Consumers haven’t really embraced this port-less future were everything is connected wirelessly. Many feeling anger towards brands who choose to ignore the beloved minijack.

We asked people if they wanted wired or wireless headphones, and this is the divide between the two answers.

People don't really care about microphones

headphones microphone stats

That’s right, even with most headphones being connected to a smartphone, people aren’t so interested in having a built-in microphone to answer calls. Perhaps a bit strange, but I guess people don’t call as much anymore.

Per usual, most headphones sold do include a built-in microphone, very rarely do we see a pair without one built-in. I mean, it probably doesn’t cost much to put in a microphone during the production, and let the consumer choose themselves if they want to make use of it or not.

We hope you liked this little insight into a mind of the consumer when choosing headphones. We’ll be giving out more insights like this in the future.

Any questions or inquiries can be directed to [email protected].